Track and optimize your campaigns based on ROI with DC Analytics.
TV doesn’t have to be a black box for budgets! With our technology that correlates spot data from TV networks to traffic on your web or mobile presence, you can measure how individual spots and media placements affect your ROI.
TV attribution gives you meaningful, actionable data. Know exactly which spot airings are bringing you the most new users, track immediate and long-term conversions and find out which media buys are really paying off.
We built it this way because we know TV media, and we understand digital businesses. DC Analytics is developed by DCMN, based on firsthand experience helping 170+ digital brands scale with thousands of TV campaigns in more than 30 countries around the globe.
DC Analytics from DCMN helped us better our KPIs over successive campaigns on TV not just in one, but two markets in India. The tool helped us understand fully the impact of our TV campaign at a spot level and calculate exact ROIs. Thanks to the insights provided by the tool, our effective cost per visit was reduced by as much as 17% on an average between the flights. Sudarshan Reddy, Marketing Head, Ace2Three
Meaningful data is what it’s all about. Get multiple layers of analysis to optimize campaigns on the most important TV media vectors: weekday, daypart, channel, spot airing, flight and creative.
Robust, rigorously tested algorithm that accurately filters and measures traffic and conversions resulting directly from individual TV spots.
After scaling 170 + businesses with thousands of TV campaigns across the globe, we know what kind of insights you need to make your campaigns perform. Let us prove it to you!