Track, analyse & optimise

your offline campaigns all in one platform!

  • Identify spots

    Uncover the exact spot airing that drove you closer to your goals. The granularity of our attribution model enables you to create countless reports at various aggregation levels.

  • Learn & Customise

    Learn more about your customers’ behaviour with DC Analytics. Leverage your findings to customise and further improve your DC Analytics setup.

  • A/B Test

    Curious to know your best performing creative, peak day and time? DC Analytics reports eliminate guesswork and enable you to perform A/B tests on different dimensions.

TV

Through a simple connection to your website or mobile app, DC Analytics measures and visualises the traffic attributed to your TV advertisement activities.

Popcorn and TV remote

OUT OF HOME

Unlock the power of your Out-of-Home campaigns with DC Analytics' cutting-edge Out-of-Home module. Effortlessly visualise the impact of your campaigns on your business success with just a few clicks.

Out of Home advertising billboard

Methodology

When running TV campaigns to drive your digital business, you want to know precisely how your TV marketing budget works.
Our algorithm correlates spot data from TV networks to your website traffic or mobile presence. Unlock the secret to maximising your ROI with our spot and media placement analysis.

TV attribution graph
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  • "We have campaigns on-air in Germany every month and track all of them with the DC Analytics platform. Using the tool on top of our own analytics gives us practical insights into how our media buys are performing, and helps us make significant improvements month-by-month. We can track and optimize based on CPV, but also on specific conversions that are meaningful to us, like credit requests and credit volume."

    Martin Kunath, Senior Vice President Marketing, auxmoney

  • "Because Travelstart lives and breathes a performance mindset, tracking the results of our TV campaigns was vital if we were to continue advertising on this medium. When we started running offline campaigns, we used Google Analytics to track the acquisition of new customers, but it was very tedious and not sustainable. We felt an immediate connection when we met DCMN and realised that they can automate the whole process that we have been trying to do manually. Now we are able to test daypart, timing, channel, creative and target group and we can optimise towards something else in every tracking cycle. So we can grow customers coming through offline channels, thanks to DC Analytics."

    Odette Faling, Head of Global Partnerships at Travelstart Online Travel Operations Pty Ltd.

  • "DC Analytics from DCMN helped us better our KPIs over successive campaigns on TV not just in one, but two markets in India. The tool helped us understand fully the impact of our TV campaign at a spot level and calculate exact ROIs. Thanks to the insights provided by the tool, our effective cost per visit was reduced by as much as 17% on an average between the flights."

    Sudarshan Reddy, Marketing Head, Ace2Three

Onboarding made easy

  • Step 1

    Schedule a demo.
    Discover how DC Analytics will boost your marketing journey.

  • Step 2

    Sign the contract.
    Let us know you are in and we will prepare your space.

  • Step 3

    Set up tracking.
    Track your mobile presence and website traffic in no time.

  • Step 4

    Reconcile data.
    We help you check your setup for proper implementation.

  • Step 5

    Upload your TV schedule and voila!
    Your campaign reports are ready in a matter of minutes.

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