Out-of-Home Analysis
Do you want to measure your Out-of-Home campaigns’ success? Are you interested in knowing if your sales or visits increased because people drove by your ad on their journey to work?
DC Analytics’ Out-of-Home module does exactly that!
Data modeling
Unlock accurate campaign performance with DC Analytics. DC Analytics establishes appropriate control regions matching your campaign region’s traffic. It then models what the traffic would have been in the campaign regions in the absence of a campaign.
Reports
We measure your Out-of-Home success using a comparative analysis between the current traffic and what it would have been according to the data modelling.
Our Out-of-Home reports will also provide information on whether the campaign still has room to grow and the best matching regions.
