Measure Your Success
The first step towards progress is understanding where you are today; TV advertising is no different!
With a simple connection to your website or mobile app, DC Analytics measures and visualises the traffic attributed to your TV advertisement activities.
Tailor it to Your Needs
We are here to support you, not limit you!
Every business has unique needs. You’ll enjoy unlimited customisations with DC Analytics to suit your business requirements.
Conversions
Wondering which events make a difference in your customer journey?
Track a selection of your most important events, and analyse the TV impact on these conversions.
Attribution Metrics
Customise key metrics in your attribution algorithms – from spot window to impact threshold and conversion window. Of course, you can also use the default values preset for you based on years of experience and research.
-
Track
Implement DC Analytics to track your traffic every minute, calculate a live baseline and detect TV-relevant peaks.
-
Analyse
Take advantage of DC Analytics reports identifying your best–performing channels, days, times, etc.
-
Optimise
Leverage these insights to optimise your next campaign plan to generate predictable and reproducible results.
-
Repeat
Progress never ends, and neither should the measurement! Focus on the KPI of your choice and improve on it over time.
Automated Reports
Within a few minutes, DC Analytics will provide you with multiple automated reports on how different channels, ads, time slots, etc., contributed to your campaign success.
We know one size does not fit all!
Alongside the various informative and easy-to-read reports, the raw data export enables marketing teams to create in-depth customised analyses with spot-level precision!
DC ANALYTICS FEATURES INCLUDE
-
SIMPLE ONBOARDING
-
LIVE BASELINE
-
MULTI-CURRENCY APPROACH
-
AUTOMATED A/B TEST Reports